Women’s History Month
A multi-channel campaign honoring accomplished American women
The United States Mint manufactures and distributes circulating, precious metal, and collectible coins and national medals. Along with this, they offer a unique program, the American Women’s Quarters™ coin program, that highlights and recognizes the achievements of important American women throughout history. The goal of this project was to promote this program during Women’s History Month and honor these strong and accomplished women. While doing so, we aimed to elevate the brand, provide storytelling through the pieces that composed the campaign, and honor these women in a dignified, yet eye-catching contemporary manner.
I collaborated with our team’s creative director and copywriter to research, conceptualize, and roll out the campaign.
